Incorporating Shockwave Therapy Into Your Practice
In this industry edition of The JARALL Quarterly, guest presenter Dr. Alan Rosen — a podiatrist practicing in the New York/New Jersey area with five years of hands-on shockwave experience — joins JARALL founder and CEO Dr. Alan Bass to explore how to bring shockwave therapy into your practice as a high-value, cash-based ancillary service.
What You'll Learn
Indications for Shockwave Therapy — plantar fasciitis, Achilles tendinitis, retrocalcaneal bursitis, peroneal and posterior tibial tendonitis, medial tibial stress syndrome, neuromas, sesamoiditis, plantar plate injuries, and post-operative adhesions
How the Technology Has Evolved — from the large, OR-based extracorporeal units of the mid-2000s that required IV sedation to today's compact in-office systems
Focused vs. Radial Shockwave — how the two modalities differ in waveform, depth of penetration, and ideal use cases
The Therapeutic Mechanism — how shockwave creates a controlled inflammatory response, stimulates angiogenic growth factors, increases vascularization, and promotes tissue repair rather than just masking symptoms
Building the Business Case — typical five-treatment package pricing, return on investment, and why this non-covered service is an easier sell than many physicians expect
Patient Communication & Differentiation — presenting shockwave alongside traditional options, framing it as an investment in foot health, and using it to set your practice apart
Why This Matters
Patients are increasingly seeking alternatives to steroid injections, NSAIDs, and physical therapy — and they're searching online for practices that offer innovative options. Offering shockwave therapy positions you as the practice with cutting-edge modalities, helps stubborn conditions like retrocalcaneal bursitis that frustrate both patients and providers, and creates a meaningful new cash-based revenue stream that can more than pay for the equipment with just one treatment per month.
Watch the full webinar above for Dr. Rosen's clinical insights, real-world patient scripts, and a practical walkthrough of the numbers behind adding shockwave therapy to your practice.